MODUS OPERANDI

MODUS OPERANDI

In 2024, after ten years, we chose to close our flagship store in Milan’s Ticinese district—a neighborhood that no longer reflected the values and direction of our brand. This decision marked a return to our roots: a production-based workshop in Genoa and a renewed focus on made-to-order jewelry.

Production is now fully based in Genoa under LCStudio, Luca’s goldsmith atelier, while creative and brand direction continues from Milan, led by Lorenzo.

We now concentrate exclusively on made-to-order pieces from our WHAT THE ELL? collection and all our archive collections, as well as entirely bespoke projects.

Being a team of just two people may seem like a limitation, but it allows us to maintain full control over every aspect of production, ensuring the highest quality in each of our creations.

As aesthetes, we are constantly striving for perfection in execution, while exploring alternative and unconventional methods for crafting our jewelry.

This dedication led us to master every phase of jewelry making, tasks that are typically divided among various specialized artisans—such as model makers, master goldsmiths, stone setters, and engravers. By acquiring these skills ourselves, we can bring our designs to life without compromising on detail or finish.

Our approach blends 70% traditional goldsmithing techniques with 30% innovative methods.

For us, technology serves to complement the artisan’s craft, saving time and resources in the early visualization stages and sample creation, rather than replacing the human touch.

We use 3D scanning to capture our handmade micro-sculptures and designs, enabling us to experiment—multiplying, distorting, bending, and fracturing them digitally on a simple tablet.

This capability allows us to bring our ideas to life more efficiently, reducing waste and respecting the environment.